A woman with long, wavy brown hair with purple highlights, smiling, wearing a pink shirt against a purple background.

Candice Rickard
Co-Founder: She Means Business
Tik Tok Shop Affiliate and Affiliate Coach

Hey, I’m Candice — a wife, girl mom, and faith-led entrepreneur passionate about helping others create freedom through social selling. 💕

What began as simply sharing products I love has turned into a life-changing journey — one that’s allowed me to work from home, use my voice, and build something truly meaningful. Through TikTok Shop, I’ve witnessed the power of authenticity and influence come together — turning everyday recommendations into income, community, and confidence. 🌎

Inside this community, my role will be as your teacher and coach — guiding you with the same strategies that have helped me reach five figures a month on TikTok Shop. My goal is to help you grow your confidence, find your rhythm, and succeed using proven systems that work.

My mission is to help others step boldly into their God-given potential, grow in faith, and create income that aligns with purpose. Because when you blend faith, authenticity, and the opportunity TikTok Shop provides, lives truly change. 🙌

If you’re ready for more — more freedom, more purpose, and more connection — you’re exactly where you’re meant to be. Let’s rise together and show the world what’s possible when we let God lead the way. 💫

— Candice

Young man with curly hair smiling in a dark setting

Max Ottobre
Co-Founder: She Means Business
Owner: Maxxed Out Media (TikTok Shop Agency)

Hey everyone! I’m Max

A couple of years ago, while I was still in college, I discovered TikTok Shop Affiliate as a side hustle — and it completely changed everything for me. Once I saw the potential and the future of this platform, I decided to go all in. What started as testing products and creating content turned into building my own TikTok Shop agency and making this my full-time career.

Inside the She Means Business community, my role is to make sure all our members get access to the full range of agency benefits — including higher commission links, brand deals, free product samples, and support with any account violations that come up along the way.

My goal is simple: to help every single one of you succeed, grow, and start earning real income through TikTok Shop. I’ve seen firsthand how life-changing this platform can be, and I’m here to make sure you have all the tools, connections, and support to make it happen.

— Max